Designing Cross-Channel Experiences The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone's GPS to find hot dates. People want to interact with products and services when they want to and how they want to -- and that's not always on the web. The future of design is everywhere the customer touches our product or service -- digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices. In a sequel to her MX 2010 talk -- The Holistic Customer: Beyond the Website Experience -- Samantha will provide specific recommendations for designing successful cross-channel experiences. Topics covered will include: 1. Key pieces of a seamless, cross-channel customer experience 2. Tools and methods for designing multiple interaction touchpoints across touchpoints and channels 3. Lessons Samantha has learned (successes and failures!) from her own cross-channel experience design efforts
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